What sets a company's asset(s), or platform apart. What is the plot around which everything else revolves.
Once the plot is defined, a storyline takes shape, with a beginning, middle and an end.
Express the story in a compelling way that does full justice to the company, the technology, the products.
With everything in place, spread the word, raise awareness, raise appetite, raise capital.
Where required, I work with colleagues in key European markets and the U.S. People I respect, admire and trust.
Strategic counsel, positioning & messaging, press releases, crisis communications, corporate materials, slide decks, c-suite speech writing, op-eds, social media.
Media strategy & outreach, social media, media training, disease awareness & patient engagement, press conferences, conference support, marketing collateral, white papers & bylined articles.
Capital markets access, non-deal roadshows, IPO preparations, disclosure management, quarterly results support, earnings calls & webcasts, I-bank slide decks, annual reports, retail investor programs, R&D days.
Project management for corporate identity, visual messaging, website design & development, animations & infographics, video production, annual reports & collateral, presentations.
I have been working in healthcare communications for some 25 years. I founded Capricorn One in 2007 to assist private and public healthcare companies in fleshing out, articulating, and communicating their story to build their reputation, raise their profile, and raise capital.
Relying on a broad and deep international network in the media and investor communities, I have managed the communication aspects of many corporate transactions, pipeline triumphs and tribulations, strategy shifts, crises, restructurings, and management changes for clients in Europe, the U.S. and Canada.
I live in a mountain hut in Switzerland with two dogs, am a fan of PJ Harvey and Dante, and am an avid open-water swimmer.